Part of the tradition of family businesses is not to change the basic philosophy. For us, this includes a high level of appreciation for the individual, regardless of whether they are humans, animals or nature in general. We select our products and our manufacturers very carefully. Common sense has led us to develop trends ourselves. Because we weren't able to convince all of our partners of this path or because it was more expensive than existing products, we have developed our own brand strategy with which we can continue to implement our philosophy and speed in the long term. Today this is called sustainability.