We are dedicated to making the world a better, healthier place. Sounds cheesy, but it's true. Let's start with the environment. We realise that we are part of the problem. So we want to change things. 1. We are going to work hard to bring about change in our environment by transforming how we eat and what we eat. We don't want animals to suffer at our expense, and we don't want to harm the planet. 2. We also want to live healthy and clean. We want to build up our local capabilities by offering tasty nutrient-dense plant based foods, by leveraging food tech and innovation. 3. We want our supply chains to be within our borders. We can do this by investing in local production so that we can make a substantive impact on our food supply and security. We want a new future of food, today.