Ryohin Keikaku Co., Ltd., (Muji)

“Lower priced for a reason.” This phrase encapsulates how MUJI first began in 1980. We launched products that might almost be regarded as substandard if based on traditional criteria. Focusing on our three priorities of “selection of materials,” “streamlining of processes,” and “simplification of packages,” we have grown into a brand with over 7,000 no-frills quality products.

Primary focus
Location
Founded
1980
Website
ryohin-keikaku.jp
Business model
Protein category
Ingredients
End product application

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