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Our passion for plant-based food started back in 1969 when our founder Erik started exploring how plant-based diets affect our health. He wanted to make it easier for people to eat vegetarian and was convinced that the more people who embraced vegan, the better the world would be. Since then, we have used our love of nature, health, and simple but delicious food, to turn plants into tasty vegan and vegetarian options.

We know we will not solve the situation by asking people to stop eating meat, so we created a series of tasty herbal products and recipes to make it easier to try vegetarian.

We believe that

Primary focus
Business model
Protein category
Meat fish analogs
End product application

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