Fresh Start Fauxmage

The idea of giving up dairy used to be unimaginable to those of us who grew up with the
amazing texture and taste of traditional cheese.

The sheer comfort factor of cheesy pizzas, sandwiches and pastas cannot be denied.
Enter – Fresh Start Fauxmage- premium dairy-free cheeses that don’t compromise on
taste and texture.

The world and its people are changing. Many are realizing that dairy is very difficult for
them to digest, and most consumers are interested in more sustainable food choices.
Consumers are also looking for adventure and innovation- Fresh Start Fauxmage offers
something for everyone.

Why not use an artisanal approach to give plant-based cheeses all the taste, texture, and
flavour integrity of dairy-based varieties? I believe there is nothing lost in this process,
and much to be gained.

I didn’t just want to make dairy alternatives, I wanted to make the best-tasting foods you
can buy, using the best quality ingredients.

Primary focus
Business model
Protein category
End product application

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